What Do Mums Want From Baby Care Brands?

Every mum wants the best for her baby. So it’s no wonder that baby skincare products are big business. So how does mum go about choosing which brand is best for her child?

Is natural & organic always best for baby, or do mums see it as a marketing ploy? Is she concerned about whether a brand is dermatologically tested or for sensitive skins? How much does price factor into her choice? eumom surveyed mums on baby skincare brands to determine what were the deciding factors that helped them to make their purchase decision.